Skip to Content



(the "Contest")

The 2022 Scene+ Groceries For a Year Contest (the "Contest") will be held at Sobeys, Lawtons Drugs, Needs Convenience, Foodland and Participating Co-ops in Atlantic Canada including the online grocery platform Voilà (each a "Participating Store" and collectively the "Participating Stores") and is sponsored and administered by Sobeys Capital Incorporated (the "Administrator" and the "Sponsor"). The Contest begins on August 11, 2022, at 12:01 a.m. Atlantic Daylight Savings Time ("ADT") and ends on September 21, 2022, at your Participating Store's closing time or at 11:59 p.m. (ADT) whichever comes first in your region (the "Contest Eligibility Period").

1. Eligibility

The Contest is open only to legal residents of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador (the “Participating Provinces”) who have reached the age of majority in their province of residence on the date that they entered the Contest (“Eligible Entrant”). Void where prohibited by law. Employees, directors, officers, representatives, agents of Sobeys Capital Incorporated (the “Administrator” and the “Sponsor”), and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a Prize.

2. Contest Period

The Contest runs from 12:01 a.m. Atlantic Daylight Savings Time ("ADT") on August 11, 2022 to September 21, 2022 at 11:59 pm ADT (the "Contest Period"). The Contest Period will be divided into six (6) weekly periods ("Weekly Contest Period") with three (3) prizes each week.


Contest Period # of Prizes Period Start Period End Draw Date
All Weekly Periods 18 Total Prizes August 11, 2022 September 21, 2022 October 7, 2022
Weekly Prizes
Week 1 3 Weekly Prizes August 11, 2022 August 17, 2022 October 7, 2022
Week 2 3 Weekly Prizes August 18, 2022 August 24, 2022 October 7, 2022
Week 3 3 Weekly Prizes August 25, 2022 August 31, 2022 October 7, 2022
Week 4 3 Weekly Prizes September 1, 2022 September 7, 2022 October 7, 2022
Week 5 3 Weekly Prizes September 7, 2022 September 14, 2022 October 7, 2022
Week 6 3 Weekly Prizes September 15, 2022 September 21, 2022 October 7, 2022




3. How to Enter without Purchase

You may enter the Contest be submitting an original handwritten essay minimum 500 words describing what meal you're most looking forward to cooking if you win the groceries for a year prize. Customers may send the essay, entitled "2022 Scene+ Groceries For a Year" along with their handwritten signature, date, first and last name, telephone number, email address and complete mailing address (the "No Purchase Entry") to: Sobeys "2022 SCENE+ GROCERIES FOR A YEAR", 4980 Tahoe Boulevard, Mississauga, Ontario, L4W 0C7, Canada. All No Purchase Entries must read and accept the Contest Rules and comply with entry requirements for these Contest Rules. All No Purchase Entries entered for a Weekly Prize must be postmarked no later than the last day of each Weekly Contest Period.

Limit of one (1) No Purchase Entry per envelope. Limit of one (1) No Purchase Entry, per Eligible Entrant, per Weekly Contest Period. Limit of six (6) No Purchase Entries, per Entrant, per Contest Period. All No Purchase Entries will bear the same odds of winning as Purchase Entries (as defined in Section 4). Entrant Material (in whole or in part) that does not follow these Rules, or that is otherwise deemed unacceptable by the Sponsor in their sole and absolute discretion, will be discarded and the Entry will be deemed ineligible. All Entries become the property of the Sponsor.

Entries for each Weekly Prize are valid only in the Weekly Contest Period in which the entry is made. Entries for each Weekly Prize will be cleared at the end of each Weekly Contest Period.

4. How to Enter With Purchase

An Eligible Entrant may purchase any product(s) at any Sobeys, Lawtons Drugs, Needs Convenience, Foodland and Participating Co-ops in Atlantic Canada ("Participating Store") and swipe or scan your registered Scene+ card to automatically receive one (1) Contest entry, subject to verification and validation of Scene+ registration (a "Purchase Entry", and together with No Purchase Entries, an "Entry"). IGA stores and Les Marchés Tradition stores in the Participating Provinces are excluded. To receive a Purchase Entry for purchases made through Voilà, your Scene+ card must be registered to your Voilà account prior to order delivery, and delivery must be completed within the Weekly Contest Period to qualify.

To be valid, your Purchase Entry must comply with all the required criteria of the Rules, your Scene+ card must be registered to an Eligible Entrant, and your Purchase Entry must be received during the Contest Period. Entries for each Weekly Prize are valid only in the Weekly Contest Period in which the entry is made.

Entries generated by script, macro, robotic, programming or any other automated means are prohibited and will be disqualified. Entries attributed to multiple accounts operated by the same user will be not be valid for entry. The Sponsor and the Administrators shall not be responsible or entries which are late, lost, damaged, misdirected, mutilated, garbled, illegible, delayed or incomplete.

5. Prize Description and Conditions

There are eighteen (18) Prizes to be won throughout the entire Contest Period, three (3) Weekly Prizes per Weekly Contest Period. Each Prize consist of groceries for a year payable in Sobeys gift cards. The approximate retail value of each Prize is $14,000 CAD.

† For the purposes of this Contest, a year's worth of groceries consists of $14,000.00 CAD awarded as grocery gift cards and which is the equivalent dollar value of a twelve (12) month's supply of groceries based on a grocery purchase once per week with an average retail price of about $270.00 CAD and is based on the averages for a Canadian family of four (2 adults and 2 children) as set out in Canada's Food Price Report 2021, found here:

The following conditions apply to the Prizes:

  • The Prize has no equivalent cash value, is non-transferable and no substitutions will be made. Prize must be accepted as awarded. The Sponsor reserves the right to substitute any Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Prize, such as any fee associated with the receipt and/or use of the Prize.
  • You must sign the Sponsor's release form (the "Release") in order to receive and participate in the Prize.
  • All terms and conditions of any gift card apply to that portion of the Prize. Gift Card increments will be allocated at the Sponsor's discretion. Gift Cards have no expiration date and no inactivity or other fees associated with them. You can check your balance in-store or by calling 1-800-832-0717. Protect gift cards as if they were cash. The balance on a Gift Card cannot be replaced if it is lost, stolen, damaged or used without your consent.
  • Any difference between approximate retail value and the actual value of the Prizes as taken will not be awarded.
  • Limit of one (1) Prize per Eligible Entrant, per Weekly Contest Period.

6. Entries and Conditions

The odds of winning a Prize depends on the total number of eligible entries received during each respective Weekly Contest Period throughout the duration of the Contest Period.

7. Draw Details

If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry. If you have not provided a telephone number or email address, you are not eligible to win the prize. In order to be declared a winner, you must correctly answer without assistance a mathematical skill testing question and sign a Release form (the "Release") within seven (7) business days. Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the Entrant will be deemed to be the account holder of the email address or Scene+ account number under which the Entry was submitted.

8. Forfeit of Prize

If you cannot be reached within seven (7) business days of our first attempt to contact you, do not answer the skill testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another Entry will be randomly selected from among the remaining eligible entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.

9. Use of Personal Information

By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including-but not limited to-contacting you with respect to the Contest if you are a selected Entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at

10. Publicity Consent

By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.

11. Limitation of Liability / Release

By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless Scene+ LP, the Sponsor and the Administrator, and their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the "Released Parties"), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called "Claims" and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assume these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.

12. Compliance with Rules

By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the prizes are awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.

13. Technical Issues

The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to Entrants or to any computer related injury or damage resulting from participating in downloading materials in this Contest.

In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.

14. Rights to Terminate/Modify/Suspend Contest

The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on our website. If the Contest is terminated on any day prior to the normal Contest end date (the "Termination Date"), the Administrator and Sponsor may determine the winners from all eligible entries received as of 12:00 p.m. ADT on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).

15. General Disqualification

Any attempt made by an Entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrators and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any Entrant who, in the opinion of the Administrators, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest

16. Role of Parties

Sobeys Capital Incorporated is the Sponsor and the Administrator of this Contest.

17. Trademarks

All other trademarks are the property of their respective owners. By entering the Contest, you are not granted and may not use any Trademarks described herein.

18. Jurisdiction

The Contest is governed by the laws of Nova Scotia and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Nova Scotia, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest's Rules or the running of this Contest.

icon close
information icon

To serve you better, Lawtons is introducing 360Health Pharmacy & Wellness,
our digital pharmacy service.

This page will redirect to where you can manage
your prescriptions, request refills, and book appointments, all in one place.